BRETT LEMICK
Content is king, creativity is the throne. 👑
Rainbow Media Co.
VP, Programming and Development
2021 - Present
With a combined following of 11.4 million on social, we are the most followed and most engaged LGBTQ+ media company in the world. Our brands populate TikTok, Instagram, Facebook, YouTube, and Snapchat.
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I create engaging short-form videos and original series which have amassed 500+ million views since I joined the team. We've worked with Netflix, Hulu, AT&T, AEG, Paramount Pictures, and a collaboration between Ben & Jerry's and Tony's Chocolonely.
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In 2021, we launched @lgbtq on TikTok which accrued 28 million views
on the first 5 videos.
Gameshow Network
Casting Producer
2019-2020
Led and shot auditions with thousands of potential contestants. Worked alongside the casting director to hire a team of 7 and
to cast the perfect TV personalities for “25 Words or Less” (Fox)
and “America Says” (GSN). After completing the casting process,
I worked on set to prep contestants for their on-air appearances.
Snap Inc.
Consulting Producer
2018
Formed an LGBTQ+ network of leading queer voices, strategizing influencer video content, social activity, and daily analytics.
FlyrTV (acquired by Pond5)
Chief Content Officer
2017
Led programming at media/tech company featured on Tech Crunch, Business Insider, Digital Trends, and Cheddar. Collaborated with
our in-house developers to create content using our next-gen tech, producing professional social videos using mobile. Partnered with Condé Nast and Mashable by building them custom templates to
utilize our proprietary rendering engine (acquired by Pond 5).
Vertical Networks
VP, Programming and Development
2016
Hired by Elisabeth Murdoch to create and launch our original Snapchat Discover channel “Brother” — a global lifestyle brand made for millennial men; this was a joint venture with Snapchat.
As one of the first 3 U.S. employees, I staffed our office by hiring
12 employees (in the first month) consisting of producers, PAs, editors, and directors/videographers. Over the course of the year we built a
25+ employee company and launched our channel, amassing
9+ million followers (currently 17.9 million).
I developed franchises, ran pitch meetings, commissioned video
series, and oversaw the production and edits of thousands of
short-form videos with new editions published daily.
The Walt Disney Company
Maker Studios — acquired by Disney
2010-2015
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Executive Producer
Funded by Disney’s $20 million programming budget, produced
7 original pilots (2 greenlit) ranging from fitness and motivational to music and tech. Managed a team of producers to realize each show from pre-production and shooting to post-production and premiere.
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Director of Programming
Led a team of 8 to create content for the music and lifestyle channel “Maker Music,” and oversaw all phases of production. Partnered with Interscope Records in creating a marketing campaign and strategic launch for Will.i.am’s music video “It’s My Birthday,” which garnered 150+ million views across YouTube and Vine.
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Producer
Led a team of 5 to create 100+ videos amassing 25+ million views
per month. Generated shows and budgets while overseeing production including location scouts, shoots, edits, and channel optimization.